Lowercase is about bringing back a heritage that has long been lost, American eye-wear production. They are committed to designing and manufacturing all of their frames in-house at their studio in the Brooklyn Army Terminal. The website launched alongside an article in WSJ.
Website Design & Build,
"Lowercase was developed over three years before we launched and in that time The Beaux Arts was a true partner in our business. They really invested in learning about our company and the resulting design and functionality of the website speaks for itself. If you can convince them to take on your project you will be in amazing hands!"
Lowercase came to us when the company was in it's very early stages of concepting. We worked alongside them as they set up their factory and made their first glasses, and it has been an absolute pleasure to watch the company grow and develop. They had a very specific vision for the website which was to be clean, minimal and understated, yet still show the beauty of each individual frame. We look forward to continuing to work with them as their brand further develops. Ecommerce will be launching this spring.